Differentiating an Article from a Press Release – part 2
The difference between Speed and Endurance
When you speak about Article marketing, this would mean that this is a marketing strategy that is good for a longer span of time and it s results would be able to increase the number of links over quite some time, and the moment that you have already submitted the article, it would now allow you to reach numerous people, and even reach different publishers who would allow you to actually increase the rank that you get.
The good thing about writing a press release is the fact that it is able to receive an exposure that is different compared to the kind of exposure than an article gets. When you speak about a press release, it is published over websites wherein news are being syndicated and this may actually reach news websites that are known all over the globe. Aside from this, people have observed that Google, in a way, prioritize those works that seem to be some sort of news because it is up to date, and is considered to be information that is fresh. This simply means that the results that you would be able to get by simply writing a press release is much higher compared to an article and it is immediately published.
On the other hand, when one talk about the content being discussed in news, this would mean that it is sensitive to time. This simply implies that the rank for a particular kind of press release may possibly be brief, the moment that newly-released news has been published, the older press releases gets a lower rank.
That is why, it would surely be to your advantage that when you write your press release the information that you put in should be sensitive to time and that it would be able to make an impact even from the start of its release, since its relevance may immediately fade out, and articles are able to generate the kind of traffic that you need and this in turn allows you to get people to go the website that you have.
As time goes by, you would be able to see that the probability that the article you have written would become acknowledged and taken by a lot of website would increase, and this would also allow you to get the backlinks that you actually need in order to increase the rank of your website in different search engines and at the same time, this would also allow you to get a chance to have more of your articles be chosen by publishers that are known for choosing articles that are of good quality, and would mean that your website would also be trusted by a lot of people.